Exhibitions today are more than just places to showcase products. They are about creating memorable experiences that attract, engage, and impress visitors. One of the biggest trends in exhibition design is the use of Double Decker Exhibition Stands — multi-level spaces that combine style and functionality.

But how do exhibitors actually bring these ideas to life? The answer lies in collaborating with professional design experts who understand how to plan, build, and customize these impressive structures.

This article explains how exhibitors can work with design experts to create customized double decker spaces that reflect their brand, maximize space, and give visitors a great experience.

Understanding Double Decker Exhibition Stands

Before diving into the collaboration process, it’s important to understand what double decker exhibition stands are and why they are gaining popularity.

What Is a Double Decker Exhibition Stand?

A double decker stand (also called a two-storey or multi-level stand) is a booth design that includes two levels — a ground floor and an upper floor.

• Ground Floor: Usually used for displays, product demos, or welcoming visitors.

• Upper Floor: Often used for meetings, VIP lounges, or quiet areas for business discussions.

Why Are Double Decker Stands Popular?

Exhibitors prefer double decker stands because they:

• Use space efficiently: Perfect for events where floor space is limited.

• Stand out visually: Multi-level designs look grand and attract more attention.

• Offer privacy: The upper level provides a quiet space for serious discussions.

• Reflect brand strength: A double decker stand gives a strong and professional impression.

The Importance of Collaborating with Design Experts

Designing a double decker space is not a simple task. It involves planning, engineering, safety, and creativity. That’s where design experts come in.

Why Exhibitors Need Design Experts

A professional design expert brings technical knowledge and creativity that ensure the stand is both safe and stunning. They help in:

• Turning an exhibitor’s idea into a 3D plan.

• Ensuring all safety and structural standards are met.

• Selecting materials that are durable yet visually appealing.

• Managing timelines and installation efficiently.

Benefits of Working Together

When exhibitors and design experts work closely, the result is a space that perfectly fits the brand’s goals. The expert understands how to combine aesthetics with practicality — ensuring every inch of the stand serves a purpose.

Step-by-Step Process: How Exhibitors Can Collaborate with Design Experts

Let’s explore how exhibitors can effectively join hands with design professionals to create customized double decker spaces.

Step 1: Define Clear Goals and Expectations

Before starting any design process, exhibitors must clearly define what they want to achieve.

Key Questions to Ask:

• What message should the stand communicate?

• What type of visitors are expected?

• Should the focus be on product display, networking, or brand awareness?

Having answers to these questions helps designers build a concept that truly fits the brand’s purpose.

Example:

If a tech company wants to highlight innovation, the design expert may use digital screens, LED lighting, and open layouts. A luxury brand, on the other hand, may prefer soft lighting, elegant furniture, and private meeting zones on the upper floor.

Step 2: Share Detailed Brand Guidelines

To make the stand look like an extension of the company, exhibitors should share their brand guidelines with the design team.

What to Include:

• Company colors, logo, and typography

• Product images and videos

• Preferred design themes (modern, classic, minimal, etc.)

• Any previous exhibition stand examples

Why It Matters:

This helps the designer understand the brand’s personality and maintain consistency across every design element — from flooring to lighting.

Step 3: Collaborate on the Design Concept

Once goals and brand details are shared, it’s time to move on to the concept stage.

Brainstorm Together

Design experts usually present a few rough sketches or 3D concepts. Exhibitors should review these closely and share feedback about:

• Space utilization

• Flow of visitor movement

• Visual appeal

• Placement of displays and screens

Make It Interactive

Use design software that allows both teams to view the model virtually. This helps exhibitors imagine how the final space will look and feel before construction begins.

Step 4: Focus on Space Planning

Double decker stands require smart space management. The ground and upper floors must serve different purposes without feeling crowded.

Key Tips for Layout:

• Ground Floor: Keep it open for high foot traffic, displays, and demos.

• Upper Floor: Design for meetings, private seating, or relaxation areas.

• Stairs: Ensure they are wide and safe for easy access.

Expert Guidance:

Design experts use 3D tools to calculate space dimensions, ensuring enough room for movement, comfort, and visibility.

Step 5: Choose the Right Materials and Technology

The choice of materials and technology has a direct impact on both appearance and durability.

Materials:

• Lightweight aluminum frames for easy setup and removal.

• Tempered glass for modern and elegant designs.

• Wood panels or composite materials for a premium feel.

Technology:

• LED screens for videos and brand visuals.

• Touchscreen displays for product interaction.

• Smart lighting systems to change mood or highlight products.

Why Expert Input Helps:

Design experts know which materials meet safety standards and which technologies fit your space and budget.

Step 6: Review Structural and Safety Standards

Safety is one of the most important aspects of double decker stands. Because they are two-storey structures, they must meet strict regulations.

What Experts Ensure:

• Structural stability and balance.

• Safe staircase design with railings.

• Load capacity of upper floors.

• Proper lighting and fire safety equipment.

Design experts often work with engineers to certify the structure’s safety before exhibition approval.

Step 7: Include Branding and Visual Elements

Once the structure is approved, exhibitors can focus on the fun part — branding and visual design.

Elements to Include:

• Company logo placement.

• Wall graphics and banners.

• Digital screens with promotional content.

• Interactive elements like QR codes or product touchpoints.

The Role of Experts:

Designers ensure that branding is consistent and not overwhelming. They balance colors, lighting, and visuals so the space feels attractive but professional.

Step 8: Add Comfortable Furniture and Decor

A good design is not just about looks — it’s about comfort too.

For the Ground Floor:

• Reception desk for welcoming visitors.

• Display counters for products.

• Open walking space for free movement.

For the Upper Floor:

• Sofas or chairs for meetings.

• Coffee tables or refreshment areas.

• Decorative plants or lights for a relaxed feel.

Design experts can suggest furniture that complements the theme while keeping the space functional.

Step 9: Plan Lighting Carefully

Lighting plays a huge role in setting the mood and guiding attention.

Types of Lighting:

• Accent lighting: Highlights key areas or products.

• Ambient lighting: Creates a welcoming overall glow.

• LED strips: Add modern color effects.

Designers know how to position lights so that they enhance the stand’s features without causing glare or shadows.

Step 10: Test and Review Before the Event

Before the exhibition opens, both the exhibitor and design team should inspect the setup.

What to Check:

• Does the structure look stable and aligned?

• Are all lights, screens, and electrical systems working?

• Is the branding visible from all angles?

• Is there enough walking space for visitors?

Doing a final check ensures that everything runs smoothly during the exhibition days.

Communication: The Key to a Successful Partnership

Working with design experts is all about good communication.

Tips for Effective Collaboration:

• Be clear and honest: Share your ideas and limitations early.

• Ask for progress updates: Stay involved throughout the design phase.

• Respect expert advice: Designers know what works best for safety and style.

• Provide timely feedback: Helps avoid last-minute changes or confusion.

When both sides communicate openly, the final outcome is always better.

Customization Ideas for Double Decker Exhibition Spaces

Once the basics are set, exhibitors can add creative touches to make their stands truly unique.

1. Themed Design

Give your space a theme that matches your brand — such as “Futuristic Tech Hub” or “Nature-Inspired Wellness Zone.”

2. Open Balcony Style

Use glass railings on the upper deck to create an open and airy look while maintaining visibility.

3. Interactive Corners

Add interactive elements like product demo tables, digital catalogs, or AR experiences.

4. Lighting Displays

Use changing light colors to set different moods — bright during the day, warm in the evening.

5. Lounge Area

Design a comfortable upper deck lounge for VIP guests or partners.

These small customizations turn a simple double decker stand into an unforgettable experience for visitors.

The Role of Technology in Modern Exhibition Design

Technology has become an inseparable part of modern exhibition stands.

Digital Screens and Video Walls

They display visuals, advertisements, and live feeds that keep visitors engaged.

Interactive Tablets

Visitors can use tablets to browse catalogs or learn more about the company’s services.

Virtual and Augmented Reality

These tools let visitors experience products virtually, creating a strong emotional connection with the brand.

Smart Sensors

Sensors can track foot traffic and visitor engagement, giving exhibitors valuable data for future events.

Post-Exhibition Review and Feedback

After the exhibition ends, it’s important to review the results with your design expert.

Discuss:

• What worked well?

• Which parts of the design got the most attention?

• Was the layout easy for visitors to navigate?

• Any technical or design issues to improve next time?

This feedback helps both the exhibitor and designer improve future double decker spaces for even better outcomes.

Final Thoughts

Creating a customized double decker exhibition stand is not just about building an extra floor — it’s about building an experience.

When MYSTIQUE EXHIBITIONS LLC & design experts work hand in hand, they can bring together creativity, safety, and functionality in a way that makes a lasting impact.