Why You Shouldn't Use WhatsApp for Business Communication WhatsApp has emerged as the app of choice of millions of individuals around the world as far as maintaining contact is concerned. It is fast, easy and ideal to share your messages with friends or family. However, here is the twist: the fact that it works well in personal use does not imply that it can work in business. Most organisations continue to use WhatsApp in business without understanding the risks and drawbacks that accompany the application. The fact is that is not a professional tool, and using it can do more harm to your brand than you believe. That is where smarter communication solutions by Swe come in. 1. Security Concerns Although WhatsApp supports end-to-end encryption, it is not free of threats. This is a very real threat of unprotected access and data leaks as well as phishing. When client information or business strategies are being shared which are sensitive, then there is no appropriate measure taken to guard against total protection. A single hack will result in loss of reputation and trust in your business. Visit Here : https://www.sdgmtech.in/bulk-whatsapp-marketing-service