Kevin Le Guyader is the Head of Marketing at SaleCycle. He is passionate about creating impactful marketing strategies. His work focuses on understanding online shopping behavior, leveraging data-driven insights, and applying innovative activation technologies. The goal is to drive customer engagement and deliver sustainable business growth. With expertise in online behavior and data-driven creativity, he helps brands connect with their audience and turn engagement into measurable growth.
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Real-Time Segmentation is the Next Frontier
Static segments aren’t keeping up with fast-moving customer behaviour. AI-powered real-time segmentation in UK/EU markets allows businesses to adapt campaigns on the fly. Browsing behaviour, abandoned carts, and engagement signals are analysed instantly to adjust messaging or offers. Being reactive instead of reactive makes a huge difference to conversion. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.
https://www.salecycle.com/blog/ai-customer-segmentation-uk-eu-personalised-marketing-tools
#AI_customer_segmentation #AI_segmentation #AI_segmentation_toolsReal-Time Segmentation is the Next Frontier Static segments aren’t keeping up with fast-moving customer behaviour. AI-powered real-time segmentation in UK/EU markets allows businesses to adapt campaigns on the fly. Browsing behaviour, abandoned carts, and engagement signals are analysed instantly to adjust messaging or offers. Being reactive instead of reactive makes a huge difference to conversion. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this. https://www.salecycle.com/blog/ai-customer-segmentation-uk-eu-personalised-marketing-tools #AI_customer_segmentation #AI_segmentation #AI_segmentation_tools0 Comments 0 Shares 126 Views 0 Reviews
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