Understanding Advertising as a Tool of Mass Communication

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2026-09-09 14:09:29 - Traduzir

Advertising is one of the most visible forms of mass communication. I see it across websites, social media, search engines, videos, television, mobile apps, and other digital platforms. Its basic purpose is to communicate information about a product, service, brand, or idea to a selected audience. When I look at the vaping industry, advertising provides a useful example of how mass...

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