The Future of Functional Beverages: Why Healthy RTD Drinks Are...

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2025-11-03 09:35:36 - Translate

The Future of Functional Beverages: Why Healthy RTD Drinks Are Driving the Next Wellness Boom

Overview of the Market:Ready-to-Drink beverages-prepackaged drinks that require no preparation-are evolving from convenience staples to purpose-driven formats as consumers increasingly demand ready access to health and functional benefits. In India, the RTD segment is growing faster than broader non-alcoholic beverage categories, buoyed by urbanization, rising disposable incomes, quick-commerce...

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