Why Hydration Wellness Drinks Are the Next Big Thing in the Health & Fitness Industry
Market Overview
The hydration wellness drinks category — spanning electrolyte beverages, enhanced waters, powdered rehydration mixes, coconut-water-based drinks and functional RTDs — is expanding rapidly as consumers shift from sugary sodas to function-first beverages that support everyday health, recovery and performance. Industry forecasts place the broader electrolyte/functional...