Real-Time Segmentation is the Next Frontier Static segments aren’t keeping up with fast-moving customer behaviour. AI-powered real-time segmentation in UK/EU markets allows businesses to adapt campaigns on the fly. Browsing behaviour, abandoned carts, and engagement signals are analysed instantly to adjust messaging or offers. Being reactive instead of reactive makes a huge difference to conversion. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this. https://www.salecycle.com/blog/ai-customer-segmentation-uk-eu-personalised-marketing-tools #AI_customer_segmentation #AI_segmentation #AI_segmentation_tools