DivyaJoshi

DivyaJoshi added blog Other
2025-10-31 08:17:31 - Translate

B2B Lead Scoring Redefined with Intent Data
For over a decade, B2B lead scoring has followed this formula: points assigned based on demographic fit (industry, job role, company size) and engagement signals (opened email, downloaded ebook, attended webinar). But in 2025, buyers don't follow linear journeys, cookie-based tracking is disappearing, and engagement doesn't always equal interest. Meanwhile, real buying intent is happening...

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DivyaJoshi added blog Other
2025-10-24 06:48:12 - Translate

From Researching Prospects to Closing: Using Intent Data in Every Step of the Sales Cycle
Timing is everything in today's competitive B2B environment. You can have the perfect pitch, a solid product, and a brilliant sales team, but the minute you catch a prospect when they aren't ready to buy, your success rate drops. That's where intent data changes the game. Intent data lets your sales and marketing teams know who's in-market right now, what they care about, and how close they...

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DivyaJoshi updated the profile picture
2025-10-24 06:29:14 - Translate

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