B2B Lead Scoring Redefined with Intent Data

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2025-10-31 08:17:31 - Translate

For over a decade, B2B lead scoring has followed this formula: points assigned based on demographic fit (industry, job role, company size) and engagement signals (opened email, downloaded ebook, attended webinar). But in 2025, buyers don't follow linear journeys, cookie-based tracking is disappearing, and engagement doesn't always equal interest. Meanwhile, real buying intent is happening...

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