Saudi Arabia Frozen Vegetables Market Forecast 2025–2033

According to Renub Research Saudi Arabia Frozen Vegetables Market is projected to grow from US$ 416.9 million in 2024 to US$ 659.62 million by 2033, reflecting a CAGR of 5.23% between 2025 and 2033. This growth is driven by rising urbanization, expanding retail networks, increasing health consciousness, and a growing demand for convenient, ready-to-use food products. As consumer behavior shifts alongside lifestyle changes, frozen vegetables have become an attractive choice for households, restaurants, and foodservice providers throughout the Kingdom.

Saudi Arabia Frozen Vegetables Industry Overview

Frozen vegetables are processed shortly after harvest, using rapid freezing techniques that preserve nutrients, texture, and color. This helps maintain peak freshness while extending shelf life far beyond that of fresh produce. Their constant availability, reduced waste, and easy-to-use formats—whether diced, sliced, or blended—make frozen vegetables a practical solution for today's modern lifestyles.

In Saudi Arabia, several structural and cultural shifts have positioned frozen vegetables as a rising staple:

·        Urbanization and busier work schedules are increasing the preference for quick, hassle-free meal preparation.

·        Modern retail expansion, including hypermarkets, discounters, and online grocery platforms, has widened product visibility.

·        Advancements such as Individually Quick Freezing (IQF) ensure higher quality and nutrient retention.

·        Cultural openness to global cuisines has increased the use of frozen vegetables in both household and restaurant kitchens.

Together, these factors underscore the growing importance of frozen vegetables as both a convenient and health-conscious choice in Saudi households.

Request a free sample copy of the report:https://www.renub.com/request-sample-page.php?gturl=saudi-arabia-frozen-vegetables-market-p.php

Growth Drivers for the Saudi Arabia Frozen Vegetables Market

Changing Lifestyles and Busy Schedules

One of the strongest drivers in the Saudi frozen vegetable market is the shift in consumer lifestyles. More Saudis—especially women—are entering the workforce, resulting in rising demand for foods that simplify daily cooking without compromising nutrition.

According to Saudi labor statistics (Q4 2024):

·        The national employment rate stands at 66.4%.

·        Saudi women’s employment rate rose to 36.0%, significantly higher than previous years.

·        Male employment also remains strong, with 66.2% of Saudi men and 93.2% of non-Saudi men working.

This workforce expansion fuels the need for quick yet healthy meal solutions. Frozen vegetables offer:

·        Pre-washed, pre-cut convenience

·        Significantly reduced prep time

·        Longer shelf life without spoilage

·        Availability for last-minute meal planning

As lifestyles evolve, frozen vegetables are increasingly seen as an essential component of efficient home cooking.

Foodservice Industry Growth

Saudi Arabia's foodservice sector—covering hotels, restaurants, cafés, fast-food chains, and catering services—plays a major role in boosting frozen vegetable demand. This sector is expanding at an unprecedented pace, partly due to the Kingdom’s tourism boom under Vision 2030.

Key tourism indicators:

·        100 million+ visitors in 2023, a milestone reached seven years earlier than planned.

·        Total tourism spending reached SAR 255.6 billion (USD 69.01 billion) in 2019.

·        International tourism alone generated SAR 141.2 billion (USD 38.12 billion).

Hotels and restaurants rely heavily on frozen vegetables because they:

·        Reduce food waste

·        Ensure consistent quality throughout the year

·        Simplify storage and inventory management

·        Support rapid meal preparation during peak demand

As Saudi Arabia continues developing world-class tourism and hospitality ecosystems, the frozen vegetables market will gain strong and sustained momentum.

Improved Cold Chain Infrastructure

A modern, efficient cold chain is essential for maintaining the integrity of frozen food products. Saudi Arabia has invested heavily in strengthening its cold storage facilities and refrigerated transportation systems.

Key benefits of improved cold chain logistics include:

·        Maintaining product quality and safety

·        Reducing spoilage during transportation

·        Ensuring consistent availability nationwide, even in rural regions

·        Supporting large-scale foodservice and modern retail operations

These advancements also contribute to higher consumer confidence. As cold chain capabilities improve, retailers can distribute a wider range of frozen vegetable products across the Kingdom.

Challenges in the Saudi Arabia Frozen Vegetables Market

Consumer Preference for Fresh Produce

Despite increasing acceptance, many Saudi consumers still view fresh produce as superior in terms of taste, quality, and nutritional value. This preference is rooted in long-standing cultural norms and traditional shopping habits.

Common misconceptions include:

·        Frozen vegetables are “less healthy”

·        Frozen vegetables contain preservatives

·        Fresh vegetables are always more nutritious

These perceptions persist even though modern freezing techniques preserve nutrients exceptionally well. Such misconceptions limit market reach, especially among older generations and rural populations.

To overcome this barrier, stakeholders must invest in:

·        Public awareness campaigns

·        Clear labeling of nutritional benefits

·        Education on freezing technologies

High Import Dependence

Saudi Arabia imports a significant share of its frozen vegetables, exposing the market to several risks:

·        Global supply chain disruptions

·        Currency fluctuations

·        Rising import costs

·        Geopolitical uncertainties

These factors create price volatility and threaten product availability. High import dependency also clashes with the Kingdom’s Vision 2030 goals, which emphasize:

·        Enhancing food security

·        Supporting local agriculture

·        Increasing national food production capacity

Developing domestic vegetable farming and processing would help reduce import risks and foster a more sustainable frozen vegetable supply chain.

Recent Developments in the Saudi Arabia Frozen Vegetables Industry

October 2024

The Ministry of Environment, Water, and Agriculture announced four new investment opportunities to establish integrated agricultural cities in the Makkah region. These include projects dedicated to cultivating wild seedlings and producing fruit and vegetable trees—supporting long-term food security and agricultural development.

September 2024

The Saudi Agricultural Development Fund (ADF) approved over SAR 2 billion (USD 533 million) in loans to strengthen agricultural production. These funds support:

·        Greenhouse vegetable farming

·        Cold storage facilities

·        Improved supply chain infrastructure

These investments align with national efforts to boost food self-sufficiency and reduce heavy reliance on imported produce.

Saudi Arabia Frozen Vegetables Market Segments

By Product

·        Corn

·        Asparagus

·        Spinach

·        Green Peas

·        Broccoli

·        Mushroom

·        Green Beans

·        Others

By End User

·        Food Service Industry

·        Retail Customers

By Distribution Channel

·        Discounters

·        Supermarket/Hypermarket

·        Others

Company Analysis (Covered from Four Viewpoints)

Company Overview | Key Persons | Recent Developments & Strategies | Sales Analysis

Key market players include:

·        Conagra Brands

·        Hormel Foods

·        Unilever PLC

·        The Kraft Heinz Company

·        Nomad Foods Ltd

·        B&G Foods, Inc.

·        Greenyard

These companies maintain strong market presence through retail partnerships, product innovation, strategic expansion, and enhanced cold chain capabilities.