South Korea Mobile Gaming Market Size & Insights

The South Korea Mobile Gaming Market size was valued at around USD 6.12 billion in 2024 and is expected to reach USD 12.11 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 12.05% during the forecast period, i.e., 2025-30. The South Korean Mobile Gaming Industry is significantly growing due to several growth factors, including the rising e-sports culture in the country, the growing interests of the Gen-Z population, and the active government support through investments in the development of gaming infrastructure, the adoption of IP-based mobile gaming, etc. One of the most prominent growth factors is the rising interest in mobile gaming among the Gen-Z population in South Korea. Around 40% of the active gamers in South Korea are the Gen-Z population. 

What are the Key Driver in the South Korea Mobile Gaming Market?

Growing E-sports Culture – The market is significantly growing due to the rising e-sports events in the country, with global players. More than 70% of South Koreans play games on smartphones only, which indicates a high surge in mobile gaming adoption in the country. Many e-sports tournaments take place in different gaming hubs in the country. For instance, recently in 2024, South Korea hosted the PMPS Season 2, had 16 pro teams, and the winning teams got the opportunity to further play in the PUBG Mobile gaming tournament in Brazil, which contributes to the market growth.

Additionally, as of mid-2025, about 3 seasons of PUBG mobile games have been conducted in South Korea in gaming hubs like Seoul, which engaged a substantial number of South Korean players, thus driving the mobile gaming industry in the country.

What are the Key Segments in the South Korea Mobile Gaming Market?

The South Korea Mobile Gaming is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

By Product Type

• Casual Gaming
• Puzzle Gaming
• Strategy Gaming
• Role-Playing Gaming
• Multiplayer Online Battle Arena
• Others (Action & Adventure)

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By End User

• Individual Player
• Casual Players
• Competitive E-sports Players
• Game Streamers

By Distribution Channel

• App Stores (Google Play, Apple App Store)
• Proprietary Publisher Platforms
• Social Media Platforms
• Others

Out of these, the app stores hold the largest market share of more than 70%. The dominance is due to the customers’ trust, fast downloads, etc. 99% of the total population of the country uses smartphones, and app stores are already built into the smartphones.

How does geographical analysis highlight in the South Korea Mobile Gaming market?

By Region

• North
• South
• East
• West

Who are the Key Players in South Korea Mobile Gaming Market?

• Nexon Co., Ltd.
• Netmarble Corp.
• Kakao Games Corp.
• Com2uS Corp.
• Gamevil Inc.
• Pearl Abyss Corp.
• Smilegate Megaport
• Gravity Co., Ltd.
• Bluehole Studio / Krafton
• Others

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South Korea Mobile Gaming Market News

• 2025: Netmarble Corp. launched RF Online Next in South Korea, followed by Seven Knights Re: Birth in May 2025, which was only released in Korea. The game became a huge success, earning around USD80 million in just 50 days. It was the top-performing mobile game in South Korea during the first half of 2025, showing Netmarble’s strong hold in the local gaming market.

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