B2B Lead Scoring Redefined with Intent Data

adicionou um novo artigo Outro

2025-10-31 08:17:31 - Traduzir

For over a decade, B2B lead scoring has followed this formula: points assigned based on demographic fit (industry, job role, company size) and engagement signals (opened email, downloaded ebook, attended webinar). But in 2025, buyers don't follow linear journeys, cookie-based tracking is disappearing, and engagement doesn't always equal interest. Meanwhile, real buying intent is happening...

0 Comentários 0 Compartilhamentos 71 Visualizações 0 Anterior