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2025-10-31 08:17:31 - Translate

B2B Lead Scoring Redefined with Intent Data
For over a decade, B2B lead scoring has followed this formula: points assigned based on demographic fit (industry, job role, company size) and engagement signals (opened email, downloaded ebook, attended webinar). But in 2025, buyers don't follow linear journeys, cookie-based tracking is disappearing, and engagement doesn't always equal interest. Meanwhile, real buying intent is happening...

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2025-11-10 14:42:16 - Translate

The Power of Lead Scoring: Identifying Sales Qualified Leads
In as much as B2B sale is considered to be one of the most challenging tasks in the current marketplace, identification of the right leads is dealt with as the greatest success influencing factor. Lead scoring can therefore be described as a strategic activity that is employed in the evaluation of clients as prospective customers in relation to their conversion potential to actual buyers. By...

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